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IMPORTANCE OF STAGING

908 Mariana Ave, Coral Gables

Once a home is placed on the market for sale, sellers are making a commitment to transform their home into a place buyers can visualize themselves living. This commitment would not be complete without the benefits of staging a home, going beyond depersonalization and simply decorating.

According to HGTV, “the goal of staging is to make the home speak to everyone else, in a compelling and positive way.” By removing personal artifacts, such as family photos, memorabilia, etc., buyers are able to imagine themselves living in the space.

Here are 4 reasons on why to stage your home:

1- You Will Make More Money

In a survey conducted by Coldwell Banker, staged homes are usually sold 6% above the asking price and spend less time on the market when compared to un-staged homes. When visiting a staged home, buyers find it easier to visualize the property as a future home, are more willing to walk through a home when first viewing it online, and overlook other property faults. The National Association of Realtors (NAR) found that 49% of surveyed Realtors who work with buyers believe staging usually has an effect on the buyer’s view of the home.

2- Your House Will Sell Faster

According to the Real Estate Staging Association (RESA), the average home is on the market for 5 ½ months in comparison to a staged home that spends an average of 4 months on the market. Those homes staged prior to listing sold in 42 days compared to those post-listing selling in 198 days. If you are looking to stage your home, studies show those staged prior to listing sold 79% faster than those staged post-listing.

3- You Will Get A Good Return

The National Association of Realtors (NAR) found the average staging investment is between 1%-3% of the home’s asking price, which generates a home-staging return of investment of 8%-10%. Staging helps the home sell faster which equates to fewer carrying costs (mortgage, utility, maintenance) and a higher return on your investment.

4- Your Online Presence Will Stand Out

90% of potential homebuyers start their property search online. Staging your home will increase the impact on the buyer to view in person, but it can also distract from other issues when they go through a staged home. 28% of buyers are more willing to “overlook property faults” when a home is staged.

One of our Coral Gables listings, depicted in the video above, was staged and under contract 1 day after! Below, Lissette Garcia tells us how staging helped her sell 908 Mariana.

“In todays competitive market it is important to have your home looking its best before the prospective buyers come through the doors. Buyers want to walk though a home with lots of light and no clutter. They want to be able to imagine themselves living there. Staging a home is the best way to ensure you will get lots of attraction to your home and sell for the most money in the least amount of time. We had great success once we staged our listing at 908 Mariana as it helped the prospective buyers envision themselves living in it.”